Lauren Purisky

Summer Fellow, Ketchum, New York, NY  -  June 2016-Present

• Supporting a confidential Fortune 50 technology company on a daily, ongoing basis

 

Communications Intern, Penn State Eberly College of Science, University Park, PA  -  January 2016-May 2016

• Led a team of student interns to accomplish the college's communication goals

• Wrote profiles on notable faculty and students in the college

• Updated methods of communication based on content and target audience to optimize exposure

 

Account Executive, Happy Valley Communications, State College, PA  -  January 2016-May 2016

• Supervised a team of account associates throughout the semester

• Aced as the liaison between my team and our client, Penn State Residential Dining

• Created assignments each week to work towards achieving the client's goals 

 

Account Associate, Happy Valley Communications, State College, PA - September 2014-December 2015

• Assisted clients, including a student organization, a start-up app and a cookbook author, accomplish their goals

• Created materials for media kits, including communications plans, press releases, pitches and media lists

• Organized and hosted events to promote awareness of clients and their products

• Executed Strengths, Weaknesses, Opportunities and Threats analysis (SWOT) for clients

• Facilitated focus groups with students on campus to gauge the how the start-up app, Selfie, was received by its target market

 

Social Change Intern, Ogilvy Public Relations, Washington D.C. - Summer 2015

• Compiled media lists through use of Cision, including those for the Department of Human and Health Services Administration of Community Living and Ford’s Warriors in Pink campaign

• Monitored media attention on a weekly basis for the National Eye Institute

• Completed monthly summary reports on earned media and public service announcements for FEMA’s FloodSmart campaign 

• Produced daily flood monitoring reports for FEMA’s FloodSmart campaign

• Researched and prepared for new business accounts and requests for proposals

• Participated in early-stage brainstorms and client meetings while taking detailed notes for account teams to reference as projects progress

 

Public Relations/Marketing Intern, Turkey Hill Dairy, Lancaster, PA - Summer 2014

• Coordinated and executed events with organizations including the Pittsburgh Steelers, the Boston Health Expo and Philadelphia Block Parties by Radio 104.5

• Promoted new partnerships by constructing and sending gift packages, including a product sample and press release, to various media contacts

• Represented knowledge of products by ability to answer customers’ inquiries at events

• Interacted with the public both in person and by phone and email regarding product orders as well as questions and comments

• Ran two social media accounts – the Turkey Hill Giant Cow Twitter account and the Turkey Hill Dairy Instagram account

  • Increased followers on Giant Cow Twitter from 360 to 770

  • Increased followers on Turkey Hill Dairy Instagram from 110 to 436

 

Skills:

AP Style, Blogs, Cision, Critical Mention, Excel, HootSuite, Press Releases, PowerPoint, Word

 

Academic Accomplishments and Activities

Dean's List: Fall 2013, Spring 2014, Fall 2014, Spring 2015

 

Public Relations Student Society of America (PRSSA), Penn State University - Fall 2013-May 2016

• Selected as “Member of the Month” in September 2015

• Authored blog posts for both the Penn State chapter and Progressions, the PRSSA National blog